Announced
12 July, 2024
Job Type
Full time
Job Status
Employee
Job Location
Job Presentation
The Marketing Supervisor oversees the day-to-day operations of the marketing team, coordinating activities to support the organization`s marketing objectives and strategies. This role requires strong leadership skills, strategic thinking, and a solid understanding of marketing principles and practices. The ideal candidate will be able to manage campaigns, analyze market trends, and lead a team to achieve marketing goals effectively.
Campaign Management:
- Develop and implement marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
- Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI.
- Coordinate with creative teams, agencies, and vendors to produce marketing materials and collateral.
Team Leadership and Development:
- Supervise and mentor a team of marketing professionals, providing guidance and support in executing campaigns and projects.
- Assign tasks, set priorities, and ensure deadlines are met.
- Conduct performance evaluations, provide feedback, and promote professional development opportunities.
Strategic Planning and Execution:
- Collaborate with the Marketing Manager to develop marketing plans and strategies aligned with company objectives.
- Research market trends, consumer insights, and competitor activities to identify opportunities for growth.
- Recommend innovative approaches to reach target audiences and enhance brand visibility.
Brand Management:
- Ensure brand consistency across all marketing channels and campaigns.
- Monitor and enforce brand guidelines in marketing materials and communications.
- Maintain a deep understanding of the brand`s identity, values, and positioning in the market.
Digital Marketing and Analytics:
- Oversee digital marketing initiatives, including SEO and social media advertising.
- Utilize analytics tools to track and report on campaign performance, website traffic, and user engagement.
- Use data-driven insights to optimize marketing strategies and tactics.
Budget Management:
- Manage marketing budgets and expenditures, tracking expenses and ensuring cost-effectiveness.
- Negotiate contracts and agreements with external vendors and service providers.
- Prepare budget forecasts and financial reports for management review.
Cross-Functional Collaboration:
- Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.
- Coordinate marketing activities for product launches, promotions, and events.
- Foster collaboration and communication across departments to achieve shared goals.
Requirements
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
- Proven experience in marketing roles with increasing levels of responsibility.
- Demonstrated success in developing and executing marketing campaigns and strategies.
- Strong leadership and management skills, with the ability to inspire and motivate teams.
- Excellent analytical skills, with proficiency in data analysis and interpretation.
- Experience with digital marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
- Creative thinker with a strategic mindset and a passion for innovation.
- Effective communication and presentation skills, with the ability to influence stakeholders at all levels.
Competencies:
- Strategic Thinking: Develops and executes effective marketing strategies aligned with business goals.
- Team Leadership: Inspires and leads a team to achieve outstanding results.
- Analytical Skills: Uses data to make informed decisions and drive performance.
- Adaptability: Responds effectively to changing priorities and market dynamics.
- Results Orientation: Focuses on achieving measurable outcomes and ROI.
Benefits
Valid Till
11 Oct, 2024 (33 days left)